Mamont Media
Residential tower under construction next to a completed tower with curved balconies

Residential tower launch: website and paid campaign

A developer launches an off-plan residential tower with a fast project website, registration of interest connected to sales, and a phased Google campaign.

  • Playbook
  • Real estate
  • Web development
  • Google Ads
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Typical situation

A developer is launching an off-plan residential tower on a fixed date. It needs a project website within weeks, a way to capture registrations of interest for the sales team, and a campaign that runs from pre-launch through to sales.

Goals

  1. Launch a fast, credible project website before the marketing date.
  2. Capture registrations of interest with consent and send them straight to sales.
  3. Run a phased campaign (pre-launch, launch, sustain) with every claim checked before it goes live.

What we measure

  • Registrations of interest by source
  • Cost per registration by campaign phase
  • Share of registrations rated qualified by sales
  • Mobile load speed (Largest Contentful Paint)

Plan at a glance

The whole engagement on one page: when each step happens and who on our team is responsible for it.

Timeline in weeks
Discovery and brief
Plan and compliance
Design
Development
Testing and launch
Advertising launch
Measure and improve
Who does what
StepDirectorMarketing OfficerSenior DeveloperLegal Officer
Discovery and brief
Plan and compliance
Design
Development
Testing and launch
Advertising launch
Measure and improve
  • Leads the step
  • Involved

Discovery and brief

Week 1Led by Director with Marketing Officer

We confirm the launch date, the units and payment plans to feature, the buyer audiences and the sales process for new registrations.

What the client receives

  • Launch brief and timeline
  • Audience and message map
  • Sales hand-off requirements
Architectural scale model of a residential building

Plan and compliance

Week 2Led by Director with Legal Officer and Marketing Officer

The sitemap covers the project, residences, location and payment plan. The campaign is planned in three phases, and the measurement plan defines a registration of interest as the main conversion. Our Legal Officer reviews every claim and confirms with the developer that the required advertising permits are in place before anything goes live.

What the client receives

  • Sitemap and content plan
  • Phased campaign plan
  • Measurement plan with conversion definitions
  • Claims and permit checklist
Before anything goes live
  • Every price, size and date matches the approved sheet
  • Payment plan wording reviewed
  • Advertising permits confirmed with the developer
  • Permit details shown where required
  • Registration consent wording approved
  • Measurement plan: registrations by source

Design

Weeks 2–3Led by Senior Developer with Director

We design within the developer’s brand: an image-led project page, a floor-plan component that works on a phone, and a registration form that asks only what sales needs.

What the client receives

  • Visual direction
  • Floor-plan component
  • Responsive page designs
Three pages that do the selling
  1. A Project page Hero imageLocationPayment plan Register interest
  2. B Floor plans 1 bedroom2 bedrooms3 bedrooms View plan
  3. C Register interest NameMobilePreferred unit Send

Development

Weeks 3–5Led by Senior Developer

The site is built for speed, with layouts ready for an Arabic, right-to-left version. Registrations are sent to the sales CRM with consent and campaign source; GA4 and Consent Mode follow the measurement plan.

What the client receives

  • Production website
  • CRM integration
  • Tagging implemented and documented
From registration to sales
  • Registration form
  • Consent and campaign source
Sales CRM
  • Sales call list
  • GA4 conversion
  • Audience signal for Performance Max

Layouts are ready for an Arabic, right-to-left version.

Testing and launch

Week 6Led by Senior Developer with Legal Officer

We test across devices, check every price, size and date against the approved sheet, confirm permit details are displayed where required, and launch on schedule.

What the client receives

  • Device test report
  • Content and claims sign-off
  • Launch checklist
Tower cranes silhouetted against a sunset sky

Advertising launch

Weeks 6–10Led by Marketing Officer

In the pre-launch phase, YouTube and category search build awareness. At launch, we add brand search and Performance Max, using registrations as audience signals. In the sustain phase, budget moves to the searches and audiences the sales team rates highest.

What the client receives

  • Phase-by-phase campaigns
  • Audience signals
  • Creative and copy per phase
Three campaign phases
  1. Pre-launchBuild awarenessYouTubeCategory search
  2. LaunchCapture demandBrand searchPerformance MaxCategory search
  3. SustainBack the best sourcesHighest-rated searchesBest audiences

Measure and improve

OngoingLed by Marketing Officer with Director

Sales feedback on registration quality is brought back into reporting each week, so budget follows qualified interest rather than volume.

What the client receives

  • Weekly phase report
  • Lead quality feedback loop
  • Budget recommendations
Lead-quality feedback loop
  1. RegistrationWith source
  2. Sales callWithin the agreed time
  3. Rated by salesQualified or not
  4. Budget follows qualityWeekly

Volume alone never decides the budget.

Stack and channels

  • Project website with floor-plan component
  • Registration form → sales CRM
  • Google Ads: Search, Performance Max, YouTube
  • GA4 with consent
Open property brochure showing a residential building
Furnished apartment living and dining area with large windows

Planning something similar?

Tell us where things stand. The same people who would run the project will reply.

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