Apple Search Ads Management
Apple Ads, formerly Apple Search Ads, puts your app in front of people as they search the App Store. We plan, launch and refine campaigns for app discovery and acquisition, with keyword strategy and measurement designed in from the start.
Sound familiar?
The problems we are most often called in to fix. Each one has a practical answer that can be tested and measured.
Installs of unknown value
Paid installs arrive, but there is no reliable link between campaign data and what users do after they open the app.
Keyword spend that leaks
Broad and discovery terms absorb budget on searches that were never likely to convert.
Brand and competitor terms unmanaged
Your own brand searches, category terms and competitor terms are mixed together, so their very different economics are invisible.
Product page out of step
The App Store page a user lands on does not match the intent of the keyword that brought them there.
What we take on
Strategy
- Campaign structure by brand, category, competitor and discovery
- Keyword research and prioritisation
- Country and region selection
- Budget planning by objective
Setup
- Campaigns, ad groups and match types
- Audience refinements where appropriate
- Custom product page ad variations
- Negative keyword foundations
Measurement
- Apple Ads attribution configuration
- Alignment with your MMP or analytics stack
- Goals beyond installs, where data allows
- Clear definitions for every reported metric
Optimisation & reporting
- Bid and budget management
- Search-term discovery and pruning
- Cost-per-tap and cost-per-acquisition monitoring
- Regular reports with written commentary
How the work runs
Four stages, each ending with something you can review before we move on.
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Stage 1: Discover
We learn your app, audience, markets and the in-app actions that actually matter to the business.
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Stage 2: Plan
Keyword themes, campaign structure, budgets and measurement are defined and agreed.
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Stage 3: Launch
Campaigns go live with attribution checked and custom product pages aligned to keyword intent.
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Stage 4: Improve
Bids, keywords and budgets are refined on a regular cadence, with each change documented.
What you walk away with
Concrete outputs, documented so they remain useful to your business whoever works on them next.
Platform references
Official documentation we work from. Mamont Media is an independent service provider and is not affiliated with, endorsed by or a partner of Google or Apple.
- Keyword and campaign structure plan
- Configured campaigns with documented settings
- Attribution and measurement checklist
- Product page alignment recommendations
- Recurring performance reports with next actions
Apple Ads: common questions
Do we need a mobile measurement partner (MMP)?
It is not mandatory, but it makes it much easier to connect campaigns to in-app events. We work with the analytics you already have and advise when an MMP would add real value.
Which countries can we advertise in?
Availability is set by Apple and changes over time. We confirm the current list of supported countries and regions for your app during planning.
Do you also handle App Store optimisation (ASO)?
We advise on aligning custom product pages and metadata with keyword themes. A full ASO programme can be scoped separately if you need one.
Who owns the Apple Ads account?
Your business does. We operate within it using the access you provide.
Works well with
Let’s talk about your Apple Ads
Share where things stand and what you want to change. We will reply personally from business@mamont.ae.